Here is a great video post by our friends over at SEOMoz. With Google’s recent algorithm updates it has never been more important to earn links directly with relevant content rather than building them in the more traditional sense. Rand says, “You can earn links very, very directly if you create the kind of content that you know someone wants to share, wants to link to, would embed, would write about or blog about, include in their press or their research or in something that says something nice about them.”