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Coca-Cola Content 2020 – A Whiteboard Masterpiece

  • by Gustavo Morais
  • November 27th, 2012

Coca-Cola explains how they will take advantage of opportunities in the new media landscape where content is king. These 2 videos detail how the company will move forward from creative excellence to content excellence. This content will emphasize a commitment to making the world a better place, at the same time driving business objectives for the company.

Enjoy the compelling story Coke’s Jonathan Mildenhall, VP Global Advertising Strategy and Creative Excellence, tells as it is complimented by incredible whiteboard artwork. Overall, this makes for a very worthwhile 17 minutes…

Part 1

Part 2

Coca-Cola explains how they will take advantage of opportunities in the new media landscape where content is king. These 2 videos detail how the company will move forward from creative excellence to content excellence. This content will emphasize a commitment to making the world a better place, at the same time driving business objectives for …

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