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What social networks are best for my small business?

  • by Gustavo Morais
  • October 18th, 2013

Social networks are here to stay; there is no doubt about that. Social media is an important part of any marketing strategy and a great way to engage customers, build loyalty and outreach to new leads. As a small business owner, you may be wondering which networks are most appropriate for you. Below we’ve listed some of the most popular social networks and how they can represent your company or brand on-line

Facebook

With 900 million users worldwide, it’s hard to argue that a having a Facebook presence is a bad idea. Around 50% of people in the U.S. have Facebook account, so there is a great chance that you can reach out to potential customers via this social network. Create a fan page for your company and share photos, news, updates and other critical information. Also ask questions to actively engage your customers and encourage them to comment to start a two-way conversation. Facebook Advertising is also a great tool to build likes, grow your community and generate leads. With the updated Timeline, Facebook is also a great tool for branding as you can show the entire history of company with pictures, milestones and events.

Twitter

Twitter is best for real-time updates, and instant feedback from customers. With Twitter, you can write short, 140-character messages to create buzz on your company or product. Twitter is great for announcements, news, promotions and resolving customer service issues quickly.

Google+

Google is the most popular search engine tool on the Internet, so it is very important to also have a presence on its social network. Although Google+ is young, its relation to search engine giant Google makes it very important for businesses that want high SEO rankings. According to SEO Moz, there is a correlation with +1s and higher search rankings. Further, if your business has a location relevant to your services, it is important to be on Google+ Local so that you can highlight customer reviews and ratings.

LinkedIn

LinkedIn is the social network for professionals. It’s used most often for job networking, information and leads. LinkedIn is a great way to introduce yourself to key people in an industry. You can also show your expertise through discussions on LinkedIn Groups. If your company is in the B2B business, being on LinkedIn is crucial to your success.

Instagram

If your product is very visual, Instagram is a great social network for advertising. Photos can be treated with unique filters for a whole new perspective on engagement. Hashtags coupled with photos can also be great tools for promotions and contests.

YouTube

YouTube is another Google property that has an important part in your SEO strategy. YouTube videos are often ranked quite highly in search rankings, so if your product has a video demonstration, it is likely to be seen by those searching. Also, many creative videos have the potential to go viral quickly on this social network. You can also make video testimonials including your satisfied customers.

Pinterest

This new social network is very popular among women of 18-65. If your customer demographic includes women, this highly visual bookmarking tool would be a great way to display graphic content and share information such as recipes, fashion tips and more.

Tumblr

Many mistake Tumblr for just another blog; but it’s about the visuals rather than writing or articles. If you have a lot of visual content, memes or video, Tumblr is a great tool for sharing viral content.

By ST8 Creative

Social networks are here to stay; there is no doubt about that. Social media is an important part of any marketing strategy and a great way to engage customers, build loyalty and outreach to new leads. As a small business owner, you may be wondering which networks are most appropriate for you. Below we’ve listed some of the most popular social networks and how they can represent your company or brand on-line

Facebook

With 900 million users worldwide, it’s hard to argue that a having a Facebook presence is a bad idea. Around 50% of people in the U.S. have Facebook account, so there is a great chance that you can reach out to potential customers via this social network. Create a fan page for your company and share photos, news, updates and other critical information. Also ask questions to actively engage your customers and encourage them to comment to start a two-way conversation. Facebook Advertising is also a great tool to build likes, grow your community and generate leads. With the updated Timeline, Facebook is also a great tool for branding as you can show the entire history of company with pictures, milestones and events.

Twitter

Twitter is best for real-time updates, and instant feedback from customers. With Twitter, you can write short, 140-character messages to create buzz on your company or product. Twitter is great for announcements, news, promotions and resolving customer service issues quickly.

Google+

Google is the most popular search engine tool on the Internet, so it is very important to also have a presence on its social network. Although Google+ is young, its relation to search engine giant Google makes it very important for businesses that want high SEO rankings. According to SEO Moz, there is a correlation with +1s and higher search rankings. Further, if your business has a location relevant to your services, it is important to be on Google+ Local so that you can highlight customer reviews and ratings.

LinkedIn

LinkedIn is the social network for professionals. It’s used most often for job networking, information and leads. LinkedIn is a great way to introduce yourself to key people in an industry. You can also show your expertise through discussions on LinkedIn Groups. If your company is in the B2B business, being on LinkedIn is crucial to your success.

Instagram

If your product is very visual, Instagram is a great social network for advertising. Photos can be treated with unique filters for a whole new perspective on engagement. Hashtags coupled with photos can also be great tools for promotions and contests.

YouTube

YouTube is another Google property that has an important part in your SEO strategy. YouTube videos are often ranked quite highly in search rankings, so if your product has a video demonstration, it is likely to be seen by those searching. Also, many creative videos have the potential to go viral quickly on this social network. You can also make video testimonials including your satisfied customers.

Pinterest

This new social network is very popular among women of 18-65. If your customer demographic includes women, this highly visual bookmarking tool would be a great way to display graphic content and share information such as recipes, fashion tips and more.

Tumblr

Many mistake Tumblr for just another blog; but it’s about the visuals rather than writing or articles. If you have a lot of visual content, memes or video, Tumblr is a great tool for sharing viral content.

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