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Approach

Experience has shown us that the foundation for successful online marketing is grounded in a smart strategy. Here’s the framework for how we do it:

Discovery & Strategy

The discovery process helps us understand your business, your consumers and your competitors. It also provides you with insight regarding areas of opportunity for growth and improvement online. We realize your situation is unique, so this knowledge allows us to tailor a digital marketing strategy specific to your company’s goals. Areas of research include:

  • Brand positioning
  • Competitive analysis
  • Consumer insight
  • Keyword discovery
  • website audit
  • Digital strategy development

Set-up & Launch

Once we have a clear strategy and direction, we roll up our sleeves and set the stage to launch your campaign. We will make sure that all technical and creative assets are in place and that each aspect of your strategy is implemented smoothly. This phase includes:

  • Search Engine optimization
  • Pay-per-click set-up
  • Social Media set-up
  • Email marketing set-up
  • Content planning
  • Website Design
  • Landing page design

Maintain & Improve

Designing and executing a successful online marketing plan is just the tip of the iceberg. After launching your campaign we will analyze and adapt, studying statistics and making adjustments so the results will continue to improve month after month. Communication is key here, so you’ll be able to participate in each stage and follow the progress of your campaign on a daily basis. Ongoing activities include:

  • Conversion rate optimization
  • A/B testing
  • Reporting and analytics
  • Ongoing Organic SEO
  • PPC management
  • E-mail Campaign management
  • Content development
  • Asset design
  • Training & Consulting
  • ST8 INTELLIGENCE™

Let’s Work Together

If you like what you see and want to know more about how we can help your brand, please let us know! We offer a complimentary initial consultation to any interested parties, with no obligation or sales pressure.

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