by Editor | Nov 19, 2018 | Digital Marketing
SEM (search engine marketing) is a form of internet marketing which consists of two branches PPC (pay per click) and SEO (search engine optimization). It is one of the most effective ways of expanding a business that is within a competitive field. SEM is an extremely... 
by Editor | Jul 30, 2018 | Digital Branding, Digital Marketing, Digital Media, Strategy
You’re sitting at your desk (or maybe somewhere else – we don’t know), and you’re worried about how to best develop your identity online. Creating a digital brand is not easy, especially when consumers are the driving force behind it – along with their... 
by Editor | Apr 24, 2018 | Digital Branding, Digital Marketing, Digital Media, Social Media
If you thought successful digital branding was all about coming up with a snazzy new logo or designing a flashy website, you’d be off to a good start, but the idea of successful digital branding goes much deeper than that. In many ways, the game of branding hasn’t... 
by Editor | Mar 11, 2018 | Digital Branding, Digital Marketing, Strategy
Search Engine Optimization (SEO) is probably one of the most commonly used terminologies when it comes to online marketing. While many of us know the benefits, we might not be using it effectively as a digital branding exercise. But before that, how many of us... 
by Editor | Jul 17, 2017 | Digital Marketing
Bigger is not always better, especially when it comes to choosing the right partner to successfully guide your company through the bewildering maze of digital marketing options. Naturally, you want to make sure that the SEO agency you select • Has a solid... 
by Editor | Jul 7, 2016 | Digital Marketing
Many companies are wondering how much to spend on digital marketing. There are varying competing theories. Companies can spend as much as 20% of their marketing budget on campaigns such as search engine optimization, pay-per-click and social media. Gartner, a leading...