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  1. How to Panda-Proof Your Website & Avoid Getting Penalized By Google

    • by Gustavo Morais
    • June 28th, 2014

    Many small business owners and large corporations have been wondering why Google has become so stringent when it comes to Web content. Believe it or not, there is a logical reason. Their philosophy is simple. They desire to provide Web users with information that is relevant to what they are searching for online. In other words, they want to give people what they want.  This is understandable because over the past few years, the Internet has been flooded with poor quality content.  Any content that Google stumbles upon that lacks quality is devalued.

    The success of a website is no longer measured by how many pages of content you have or the amount of links it contains. A website (or web page) is measured by whether or not a person does what you want them to do.

    Internet guru, Gab Goldenberg from Searchenginejournal.com once said: “If you have sufficient PageRank and you regularly publish new content – yes, Googlebot will return frequently to your site to crawl your articles, which will then be indexed. But if you just have plenty of content – even if you publish 5 new unique, original articles a day – Google doesn’t care…”

    This is living proof that it’s no longer about the “quantity” of content you have – but rather the “quality” of content a website presents.

    In this article, we’re going to share a few quick tips that you can start implementing right away. Here’s how to detect poor quality content on your website and how to avoid getting penalized by Google:

    •Search your website for any kind of poor quality content and clean it up by either improving it or deleting it altogether. Now, if you have several pages of content on your website, this can be a very tedious job. One way to detect poor quality content is to use Google Analytics. Check your bounce rate, pageviews, pages per session and the average time a person remains on your page.

    •Quick Scenario: Let’s say that your webpage doesn’t have any usability issues, but you have a high bounce rate, that’s a sign there may be an issue with your content.

    •Only publish content that is informative and relevant to the product or service you’re offering your audience.

    • Your content should engage your readers. Low engagement can also affect the success of your website. Many people struggle with in this area. One way increase your engagement is to create content that will interest your readers. For example, solve a problem that your target audience is more likely to struggle with.

    •Avoid keyword stuffing your content. Make sure your keywords are relevant. Also, try using a variation of keywords within your text.

    •Use other forms of content, such as video marketing. Videos tend to index quicker than written content. Plus, it is more likely to go viral and it puts a face to your brand.

    •Avoid posting thin content. Thin content includes anything that’s less than 100 words. Try boosting your content word count to at least 300 – 500 words. Avoid adding fluff – make sure the content serves a purpose to your audience.

    •Get rid of any expired content. Make sure you update content on your website on a regular basis. This includes your static web pages and your blog content.

    •Avoid buying links from linkbuilding farms. Yes, people still do this. Google has shut down many linkbuilding farms, but some have fallen through the cracks. When someone tries to offer you an astronomical amount of links at extremely low rates (1000 links for $100), this should raise a red flag in your mind. Buying links equals trouble. Your website may not be affected right away, but it could in the future.

    The Bottomline:

    The key to Panda-Proofing your website is to provide quality content that’s relevant and engaging. You should also stay abreast to the latest Google guidelines. Hopefully, the tips in this article are helpful in maintaining a website that contains high-quality content.

    Read More >>
  2. Online marketers – don’t forget you’re building a brand.

    • by Gustavo Morais
    • June 14th, 2014

    Online marketers – don’t forget you’re building a brand.

    It’s easy for online marketers to get caught up in all the technical stuff like click-throughs and conversion rates. I mean, it’s this type of data that makes online marketing so awesome, right? Right. However, it’s important for us to step outside our digital box and see the brand from someone else’s point of view. Those “clicks” are real people who don’t give a flying fudge what your conversion rate is or how much money you just paid Google for their visit…they’re just surfing the web. They will develop a perception of your brand based on this experience. It’s inevitable. That “click” is now a walking, talking, tweeting, posting advertisement that you once had a chance to influence. Did you create a positive brand experience for them? Don’t forget, between the analytics and optimization, you’re building a brand.

    Your brand has a story to tell. A common expression, but a simple truth nonetheless. What is a brand without a story? Boring, thats what. To our benefit, the internet is one of the most versatile story-telling machines out there! There are endless ways to share your story online. One of the most obvious and necessary places to share your story is on your website. This is your home turf, so whether you think your website  represents your brand accurately or not, it does. Your visitors make immediate assumptions of your brand based on your website’s design, usability, loading speed, color palette, and so many other subconscious indicators (including your SERP – #1 is perceived as the industry leader). Investing in smart website design is an important aspect of telling your brand’s story and it should not be overlooked. Thankfully, we have analytics that help us improve this user experience and lead to more effective story telling.

    Thanks to the rise of social networking sites, branding has taken on a whole new meaning over the last 10ish years. Networks like Facebook allow your brand to live your story in real time. Genuine brands truly have a chance to shine here. While engagement metrics help us know just how bright we’re shining, the number of “shares” cannot truly measure impression #268’s delight with your Facebook page and how many buddies he told at the bar.

    If you do it right, your brand’s story plays a major role in your online marketing strategy. When everything works together and flows in the same direction, genuine brand experiences are born and a healthy web presence follows.

    “Quit counting fans, followers, and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.” Amber Naslund, Author

    “Let your originality – your specialness, your brand personality -come through in your online content.” -Ann Handley & C.C. Chapman, Author, Content Rules

    Read More >>
  3. “How to Rank” SEO Master Blueprint – Instruction Manual for Beginners from SEOmoz

    • by Gustavo Morais
    • May 14th, 2014

    If you are new to SEO and are still learning the ins and outs of “How to Rank”, this is definitely going to help. SEOmoz blog post titled “How to Rank: 25 Step SEO Master Blueprint” provides an incredibly detailed and easy to understand framework for how to get your SEO strategy off the ground. Author Cyrus Shepard gives a few disclaimers before the journey begins:

    1. There are 100’s of ways to rank a web page, from tweeting a link to getting New York Times articles written about you. This is only one process.

    2. The blueprint is an SEO framework – it’s not meant to detail every step, but instead provides you with the basic outline of ranking a web page from beginning to end, so you can build your own campaign on top of it.

    3. Many experienced SEOs undoubtedly have superior processes. Listen to them every chance you get.

    Now, I won’t repeat the entire post word for word here, but here is a snapshot of the table of contents… There is some seriously good stuff in this post and I encourage you to make your way over to the SEOmoz blog and check it out!

    Blueprint-TOC

    Read More >>
  4. Embracing the Growth of the Omni-channel Consumer

    • by Gustavo Morais
    • April 10th, 2014

    Here at ST8 it is not only our responsibility to understand your brand, but also to recognize the needs, desires and habits of your brand’s target market. This requires a vast amount of research into the target mindset and most importantly what influences their purchase decision. Recently, there has been a vast amount of research conducted on the consumer once they have entered purchase mode and some interesting patterns have begun to arise.

    In this digital age, the pursuit of a product or service has changed drastically. No longer are retailers strictly relying on storefront displays and striking print ads to garner a customer’s attention. With the access of technology at their fingertips, consumers are relying on their own insights, as well as the insights of other consumers, to reach a purchase decision. Online resources provide a consumer with detailed imagery and product description, user reviews, and often even videos. These features are all designed to lead the consumer towards a more educated purchase decision. By creating this relationship with the buyer, they are more likely to feel confident with their purchase and less likely to experience post-purchase buyers remorse. Because of this, the need for in-store-handling of a product is no longer the most important part of the shopping experience. The fear of online shopping is dissipating and consumers are now relying heavily on search engine “point-and-click” ease of access more than any other resource when making a purchase.

    Successful businesses and retailers are catching on to this trend and faceting it to achieve sales and success. By incorporating an Omni-channel approach to retailing, businesses are ensuring that the knowledge their consumer craves prior to making a purchase decision is easily accessible and seamlessly consistent. They are replacing the experience of stepping into a store by providing their consumer with information and an online experience that can mimic, and even exceed, the former.

    This article by Nathan Saffran delves further into the insights of consumer purchase decision-making.

    Read More >>
  5. Five Vital Blogging Tips

    • by Gustavo Morais
    • February 25th, 2014

    One of the many services we at St8 Creative Solutions offer your business is a company blog. You probably know what a blog is – it is rather commonplace on the Internet now, as a resource of information on a variety of topics. However, a blog can be much more than just a record of posts – it has the potential to be the hub of all your social networks. It can be the site of your very own community, working in conjunction with your SEO strategies and social media networks. A thriving community will equal plenty of traffic, and conversions for your business!

    But what is the best way to build a blog that will lead to such a community? Follow the 5 steps below and you will be well on your way!

    1. Have a blogging strategy.

    This is extremely helpful because it will help you avoid the dreaded writer’s block! Create an editorial calendar for your blog so you’ll never be at a loss for what to post. You can create alliterations with topics such as “Technology Thursday” or “Motivational Monday”.  A popular analogy that has been popping up on-line lately compares blogging to food. Rick Burnes of Hubspot wrote this article in 2009 comparing different kinds of blog posts to foods in a diet to show what kind of blog posts you should be posting monthly to create an engaging blog. Jason Miller of LinkedIn further created an amazing infographic last week called “The Blogging Food Groups: A Well-Balanced Diet of Content.” It is a beautiful visual example of what kind of posts you can create for your blog for each day of the week. You can see part of the infographic above.

    2. Post daily if you can

    If not at least bi- or tri-weekly. Fresh content is not only great for SEO purposes, but it also gives readers a reason to visit the site more often!

    3. Create images

    Such as infographics, branded content, videos…anything visual that will easily catch a viewer’s eye. This may inspire emotion, which makes the content more sharable via social networks.

    4. Encourage readers to comment

    And add toolbars with social networks for easy sharing! At the end of every post, it’s a great idea to ask a question that your readers can answer in the comments or ask for feedback. Adding ShareThis toolbars with links to share on networks such as Facebook, Twitter, Google+ and Pinterest make sharing easy and will ensure that others will see your content and come to your blog.

    5. Make your blog user- and SEO-friendly!

    Simple fixes like making sure the pages load quickly and using keywords on images can allow people to find your blog and stay on it longer.

    What are you waiting for, start blogging today! If your business needs help starting a blog, contact us and we’ll get you started!

    Read More >>
  6. The future of SEO?

    • by Gustavo Morais
    • November 15th, 2013

    For the last two years, the field of search engine optimization has been largely fueled by keywords and their rankings. It’s all about getting on the first page. However, last month, Google announced that they will not be providing over 80% of keywords that site traffic come from, making the job of internet marketers such as ourselves quite difficult.

    However it is important to realize that the Internet is thriving, and therefore online marketing is also alive and well. There is a lot of value to websites beyond ranking keywords, and now Google is rewarding sites that focus on important topics such as design, content and authority. Now that keywords are not provided, in order to rank highly in search results, it is more important than ever to become an authority on the topic or product your business is selling.

    In SEO, the new goal is to drive traffic to pages by being a source of authority, and not just based on keywords alone. Now it is important to create quality content in the form of copy, blog posts and images and promote the content to interested audiences through social media. It also helps to develop relationships with other sites or bloggers that are influencers on your topic and think of ways you can work together to create more content.

    As for design, it is more important than ever to have a technically-savvy site that is both visually savvy and a source of great content. It should be easy for all search engines to load. It should also be easy for people to navigate your site and learn information from it. There should also be links to social media profiles if applicable so that people can refer to them as reference to how others view your company. These profiles can also rank highly in search engine results as representative of your company.

    Therefore, the future of SEO lies not in keywords but with content and becoming a source of authority on your chosen topic.

    Read More >>
  7. What social networks are best for my small business?

    • by Gustavo Morais
    • October 18th, 2013

    Social networks are here to stay; there is no doubt about that. Social media is an important part of any marketing strategy and a great way to engage customers, build loyalty and outreach to new leads. As a small business owner, you may be wondering which networks are most appropriate for you. Below we’ve listed some of the most popular social networks and how they can represent your company or brand on-line

    Facebook

    With 900 million users worldwide, it’s hard to argue that a having a Facebook presence is a bad idea. Around 50% of people in the U.S. have Facebook account, so there is a great chance that you can reach out to potential customers via this social network. Create a fan page for your company and share photos, news, updates and other critical information. Also ask questions to actively engage your customers and encourage them to comment to start a two-way conversation. Facebook Advertising is also a great tool to build likes, grow your community and generate leads. With the updated Timeline, Facebook is also a great tool for branding as you can show the entire history of company with pictures, milestones and events.

    Twitter

    Twitter is best for real-time updates, and instant feedback from customers. With Twitter, you can write short, 140-character messages to create buzz on your company or product. Twitter is great for announcements, news, promotions and resolving customer service issues quickly.

    Google+

    Google is the most popular search engine tool on the Internet, so it is very important to also have a presence on its social network. Although Google+ is young, its relation to search engine giant Google makes it very important for businesses that want high SEO rankings. According to SEO Moz, there is a correlation with +1s and higher search rankings. Further, if your business has a location relevant to your services, it is important to be on Google+ Local so that you can highlight customer reviews and ratings.

    LinkedIn

    LinkedIn is the social network for professionals. It’s used most often for job networking, information and leads. LinkedIn is a great way to introduce yourself to key people in an industry. You can also show your expertise through discussions on LinkedIn Groups. If your company is in the B2B business, being on LinkedIn is crucial to your success.

    Instagram

    If your product is very visual, Instagram is a great social network for advertising. Photos can be treated with unique filters for a whole new perspective on engagement. Hashtags coupled with photos can also be great tools for promotions and contests.

    YouTube

    YouTube is another Google property that has an important part in your SEO strategy. YouTube videos are often ranked quite highly in search rankings, so if your product has a video demonstration, it is likely to be seen by those searching. Also, many creative videos have the potential to go viral quickly on this social network. You can also make video testimonials including your satisfied customers.

    Pinterest

    This new social network is very popular among women of 18-65. If your customer demographic includes women, this highly visual bookmarking tool would be a great way to display graphic content and share information such as recipes, fashion tips and more.

    Tumblr

    Many mistake Tumblr for just another blog; but it’s about the visuals rather than writing or articles. If you have a lot of visual content, memes or video, Tumblr is a great tool for sharing viral content.

    By ST8 Creative

    Social networks are here to stay; there is no doubt about that. Social media is an important part of any marketing strategy and a great way to engage customers, build loyalty and outreach to new leads. As a small business owner, you may be wondering which networks are most appropriate for you. Below we’ve listed some of the most popular social networks and how they can represent your company or brand on-line

    Facebook

    With 900 million users worldwide, it’s hard to argue that a having a Facebook presence is a bad idea. Around 50% of people in the U.S. have Facebook account, so there is a great chance that you can reach out to potential customers via this social network. Create a fan page for your company and share photos, news, updates and other critical information. Also ask questions to actively engage your customers and encourage them to comment to start a two-way conversation. Facebook Advertising is also a great tool to build likes, grow your community and generate leads. With the updated Timeline, Facebook is also a great tool for branding as you can show the entire history of company with pictures, milestones and events.

    Twitter

    Twitter is best for real-time updates, and instant feedback from customers. With Twitter, you can write short, 140-character messages to create buzz on your company or product. Twitter is great for announcements, news, promotions and resolving customer service issues quickly.

    Google+

    Google is the most popular search engine tool on the Internet, so it is very important to also have a presence on its social network. Although Google+ is young, its relation to search engine giant Google makes it very important for businesses that want high SEO rankings. According to SEO Moz, there is a correlation with +1s and higher search rankings. Further, if your business has a location relevant to your services, it is important to be on Google+ Local so that you can highlight customer reviews and ratings.

    LinkedIn

    LinkedIn is the social network for professionals. It’s used most often for job networking, information and leads. LinkedIn is a great way to introduce yourself to key people in an industry. You can also show your expertise through discussions on LinkedIn Groups. If your company is in the B2B business, being on LinkedIn is crucial to your success.

    Instagram

    If your product is very visual, Instagram is a great social network for advertising. Photos can be treated with unique filters for a whole new perspective on engagement. Hashtags coupled with photos can also be great tools for promotions and contests.

    YouTube

    YouTube is another Google property that has an important part in your SEO strategy. YouTube videos are often ranked quite highly in search rankings, so if your product has a video demonstration, it is likely to be seen by those searching. Also, many creative videos have the potential to go viral quickly on this social network. You can also make video testimonials including your satisfied customers.

    Pinterest

    This new social network is very popular among women of 18-65. If your customer demographic includes women, this highly visual bookmarking tool would be a great way to display graphic content and share information such as recipes, fashion tips and more.

    Tumblr

    Many mistake Tumblr for just another blog; but it’s about the visuals rather than writing or articles. If you have a lot of visual content, memes or video, Tumblr is a great tool for sharing viral content.

    Read More >>
  8. The Marriage of Search & Social Marketing is Upon Us

    • by Gustavo Morais
    • May 2nd, 2013

    This write-up from Search Engine Land is really something. The marriage of search engine marketing and social media marketing. It makes sense, doesn’t it? Both marketing efforts are dependent upon producing quality content…it’s about time they got together. After reading this article, Ask us about our Search & Social Marketing package.

    “The search and social graphs have made giant strides in the recent past. Even two years ago, people were skeptical about the relationship between search and social media. Fast-forward to 2013, and we are now faced with a complex and large search and social ecosystem that offers a world of opportunity to SEO marketers while transforming their role.

    Several forces are behind this transformation. The relationship between social and search has changed. Social is now also being consumed locally and in multiple formats such as video.

    Social engagement is becoming more dependent on quality content and the relationship between social and mobile, making it essential that marketers dig deeper into search, social, local and mobile data to understand how it can impact rankings.

    Today, I would like to focus on five key developments that have fueled this rapid change while in parallel, sharing data and results from the BrightEdge 2013 Search Marketer Survey that was sent to over 4,500 brands and provided insight into how marketers are leveraging the change in the search and social media relationship in 2013. (Disclosure: I’m the founder and CEO of BrightEdge.)

    1.  Social Media Data Fuels Most Of Big Data Growth

    Social media comes in multiple data formats. In my last article, I talked about the importance of Big Data and it’s relationship with search marketing. Over the last two years, 90%of global data has been produced by digital and social content.

    The adoption of smartphones and tablets, and generation of location data primarily drive the growth of social data. A breakdown of how this forms part of the big data picture is highlighted below:

    from “Big Data In Small Pieces – Facebook Graph Search” by Andy Betts

    2.  Growing Relationship Between Social Signals, Rank & Content

    To get a sense of the magnitude of the opportunity when it comes to tapping social networks as a channel for sharing content, it is useful to look at the following statistics:

    •1 billion Facebook users

    •200 million Twitter users

    •200 million LinkedIn users

    •135 million active users on Google+

    •3.3 billion pieces of content shared on Facebook each month

    •5 billion Google +1’s a day

    Source – 2012 Internet in numbers

    Social signals do impact rankings. Google CEO Larry Page said as much in his speech at Zeitgeist Americas. Of course, there are challenges in search engines gaining access to social signals that may not be publicly available. However, signals like +1s and Tweets do influence which pages are most relevant for keyword searches.

    Danny Sullivan articulates the importance of social signals in search, especially Google Plus:

    Anybody who cares about ranking well on Google absolutely needs to be using Google Plus. It’s so integrated with everything that they’re doing, and we can see that it can have some direct relations now as well. It’s stunning to me that people still don’t do that, and I think the people who are doing it now are going to be well ahead of others.

    Social media marketers now have a huge opportunity to impact SEO, improve search rankings, and increase revenue generated through organic search. Focusing on the content of social media activities to uncover the exact areas that will boost SEO and offer actionable recommendations to increase visibility on search engines is becoming a key priority for search marketers

    Over 80% of search marketer respondents from the BrightEdge survey stated that in 2013, they will focus more on social media as a productive channel to improve rank. The more the search and social teams work together, the greater the synergies in terms of rankings and sharable content. What is shared ranks, and what ranks is shared.

    Moreover, content related to social engagement is the most important type of content that marketers are prioritizing in 2013. Seventy-eight percent (78%)  of the marketers surveyed stated that they will be focusing on this in 2013.

    3.  Rise In Correlation Between Social Sharing & Search Performance

    Understanding the exact correlation between social sharing of your pages and rank is growing in importance. It is essential, as marketers further integrate social media and SEO strategies.

    Identifying this correlation and analyzing the content being shared helps marketers reinforce what’s working while adjusting social sharing activities that do not have a positive correlation.

    Measuring and managing this correlation is proven to work. TinyPrints saw a 47% increase in rankings by integrating its organic search and Twitter strategies based on a clear understanding of this correlation.

    At a conceptual level, this is about integrating SEO metrics with Social data. While the above discussion is about using Social for the benefit of SEO, the converse is valuable, too. I had discussed this in my earlier post, Take Twitter Campaigns To The Next Level With SEO Data.

    Social media marketers trying to engage users on Twitter can utilize synergy with their SEO counterparts to:

    1.Understand which topics (keywords) tracked on the SEO side are trending on Twitter

    2.Identify existing pages/content already mapped to these keywords from an SEO perspective

    3.Share these pages through Tweets that contain the language (keywords) used to describe the trending topics.

    4.  Search, Social, Local & Mobile Are More Intertwined Than Ever

    According to Google, 20 percent of all Google searches have local intent and 40 percent of Google mobile searches have local intent.  The phenomenal growth of local and mobile search and usage has meant that in order to innovate and optimize for mobile search, understanding local search is vital in 2013.

    Over 75% of search marketers surveyed stated that that optimizing for local search will be more important this year.

    What’s more:

    •Mobile accounts for 13% of all global Internet traffic

    •Over 1.3 exabytes of global mobile data traffic was generated per month in 2012.

    •There are over 1.1 billion global smartphone subscribers

    •There are over 5 billion mobile phone users

    Hence:

    Mobile & Tablet Search Optimization Is A Key Priority In 2013

    As marketers optimize for local and more and more people access local information via mobile and tablet,s we have seen an increase in focus on optimizing for multiple device types.

    Eighty-eight percent (88%) of search marketers from the BrightEdge survey stated that optimizing their site for mobile phones and tablets will be more important this year. This will generate even greater volumes of social data for search marketer to take advantage of.

    As with desktop search, many marketers now look at mobile data and rankings to see how their own campaigns and their competitors’ are performing, and how that ties into their Web analytics.

    With tablets, there will be different conversion metrics, different keywords to optimize for, and other considerations. For example, Adobe, a client and BrightEdge partner, produced the visual below on optimizing for tablets.

    5.  Innovation In Search & The Social Graph Is Progressing Rapidly

    Facebook’s launch of Graph Search signifies the fusion of data and social innovation. Facebook Graph Search allows you to search and be presented with results based on your personal social graph (Likes and connections). The information you are served from Facebook’s Big Data set is relevant to what your friends and connections like, and SEOs will adapt accordingly.

    Depending on marketer goals for social engagement, different marketing organizations prioritize different social media channels. Looking at the survey results, we can see that Facebook and Google+ are key areas of focus for the search and social marketer this year.

    Conclusion

    2012 saw a rapid increase in the amount of search and social data that we use. The growth of local and mobile search has fueled the accessing and sharing of this data. In 2013, marketers are focusing on hybrid, content-driven search, social and mobile media campaigns and innovating in line with the rise of local search and social graph development.

    Keeping pace with change is key challenge, but also, as the survey data suggests, a key opportunity for the search marketer this year.”

    Read More >>
  9. Adapting to Exponential Technologies

    • by Gustavo Morais
    • April 29th, 2013

    One of our clients, Peter Diamandis, touches on the advantage small entrepreneurial businesses have over large corporations when it comes to adapting to new technologies. Peter says, “Exponential technologies are causing such a disruptive force, changing at a rate so rapidly, that the large lumbering companies are unable to keep up.” So to all the little guys out there, take heart! Your nimbleness and smallness is your advantage, because you can keep up with the rate of change.

    Read More >>
  10. Is a funny, famous female the formula for viral content? Maybe not, but it sure helps.

    • by Gustavo Morais
    • January 18th, 2013

    Facebook’s most recent “feel good viral story” “Two Girls and a Puppy” has got us thinking about the nature of viral content. If you’re not hip to the story: 2 little girls begged their Dad for a puppy until he jokingly agreed that if they could get 1 million ‘likes’ on Facebook, they could get a puppy. It didn’t take more than a few hours for puppy loving social media users everywhere to ‘like’ their page 1 Million times. Was it the power of puppies that pushed their page into viral history, or was it something else? While there is no formula for posting viral content, there are a few proven guidelines that seem to help. Our friends over at SEOMoz just published a blog post that details what type of content goes viral and why. In a nutshell:

    Write long, in-depth posts. A detailed, in-depth post indicates thoroughness and thoughtfulness. It tells the reader that the author cares about the topic enough to spend ample time researching and writing about it. 2 University of Pennsylvania professors looked at the New York Times’ most emailed list to see if they could determine what caused people to share an article. They found that word count was more closely correlated with sharing than any other variable examined. This isn’t exactly relevant to our puppy post, but valuable nonetheless.

    Inspire anger, awe, or anxiety. Content that inspires high-energy emotions is far more likely to be shared. If you are angry about a topic, write about it. If you are amazed by something, write about it. If you are anxious for something, write about it. If you are sad about something, don’t write about it. Content that inspires low-energy emotions like sadness is less likely to be shared, according to the SEOMoz post.

    Prove you care. This is related to your writing style. If you write like a robot with no emotions, nobody will share it. Piggybacking off the “inspire anger, awe, or anxiety” point, make sure that your writing style shows how passionate you are. Readers will feed off your passion, but they can only feel it through the way your content is written.

    Practically useful, surprising, and interesting. This comes as no surprise, but content that is surprising, interesting and practically useful receives more shares than boring stuff. This is a no brainer, but it’s interesting to see which of these inspires more sharing:

    Read More >>