Search Engine Marketing
One of the most cost efficient ways to reach your audience, search engine marketing increases the visibility of your website when your consumer is actively seeking your product or service.
Search engine marketing is so valuable because your consumer is actively pursuing your product or service. They’re looking for what you have to offer! The first step to a successful search engine marketing campaign is understanding your current position in the market and how your consumers search online. For us, this process includes several areas of research:
We use information such as monthly search volume, competitiveness, average cost-per-click, and common sense to determine which keywords are right for you.
We’ll need to know how competitive the market is in order to set realistic expectations. This also gives us insight into what keywords your competitors are targeting and ranking for.
Understanding your consumers and how they act online is critical. We’ll dive deep into the mind of your audience to determine the language they use and their behavior online.
We’ll perform an audit on your current website to get an idea of how well you’re currently optimized and how your traffic is behaving in regards to conversion rates and consumer funnels.
After we have a clear vision of your search engine potential we create a detailed plan and set achievable goals.
Search Engine Optimization (SEO)
The main objective of any organic search engine optimization campaign is to increase the quantity and quality of your website traffic from major search engines like Google, Yahoo and Bing.
There are many ways that quality SEO work can provide value to your business. Having a top ranking position on major search engines not only brings immense credibility to your brand (the first result is often thought of as the industry leader), but it also brings pre-qualified traffic to your website, 24/7. Not to mention the long term equity you are building for your website’s domain. As the saying goes, “A website without ongoing SEO is a website without a long-term plan.”
ST8’s search engine optimization team includes content creators, designers, developers, and analysts with a very successful track record of helping hundreds of businesses improve their search engine presence across many different verticals over the past eight years.
Paid Search Placement (PPC)
Paid search placement, otherwise known as pay-per-click (PPC), is a form of advertising that puts your website at the top of the search results in the “sponsored links” space. You’ve seen them, you’ve probably clicked on them, but do you know how they got there? Brands bid for relevant keywords on a “cost-per-click” basis, meaning you pay the selected amount only when a searcher clicks on your ad.
PPC is a very effective way to gain highly targeted traffic to your website immediately. Although it is not a long term solution, pay-per-click guarantees your website will be visible when your audience is searching for your product or service.
At the end of each month we provide you with a detailed progress report. You’ll see past and present rankings for each keyword, link portfolios of your top competitors and a complete list of links we’ve built and content we’ve created for the month.
Let’s Work Together
Our main objective is to create a sustainable search engine marketing solution for your business. Regardless of the size of your company, search engine marketing should play a center role in your online marketing strategy. Let’s work together to start improving your search engine presence.